Customer Experience

Tracking race times with your T-shirt

Tracking race times with your T-shirt

Wearables are starting to take the world of sport by storm. Athletes at the top of their game are using devices in training to make better, more informed …

Will your next smartphone be your shirt

Will your next smartphone be your shirt

Wearable technologies are advancing and smart fabrics will be ready for the customer market soon. This material will enable to weave IT into standard looking …

Fashionology Style over substance?

Fashionology Style over substance?

In my first post, I discussed how the fashion industry could be the driving force behind wearables adoption. Here, I explore how designer brands are teaming up …